Insurance
Video
Marketing
Customize Strategies to Promote Your Agency’s Online Visibility and Growth
Insurance Video Marketing to Drive More Conversions and Grow Your Business
Videos have become a powerful and effective tool in insurance marketing, helping to build trust and credibility, increase visitor engagement, and drive conversions. Has your agency thought about adding a robust video marketing strategy to your digital marketing plan? At Stratosphere, we help you create customized video marketing strategies to skyrocket your business towards success.
Benefits of Video Marketing for Your Insurance Agency
Video marketing has shown significant results over the past few years. Statistics reveal that more than 80% of online traffic will feature videos by 2021, and through video marketing, you are 53 times more likely to be found on search engines’ first page. Your insurance agency can experience these benefits through video marketing:
Search Engines Love Videos
Videos help in SEO rankings as search engines like Google and YouTube prioritize websites with video content. Videos help you create quality backlinks, increase your click-through rates, and lower your bounce rates.
Videos Build Credibility and Trust
Video is the perfect way to build your brand. Also, videos will educate and inform your audience about your company, the policies you offer, and how much affordable you are. These details are helpful in the decision-making process.
Videos Boost Conversion Rates
Videos can increase conversions by 80%. Wyzowl reveals that 74% of consumers who watch a video that explains a product will buy it. Another reason why videos boost conversion rates is they keep consumers stick around for 2 to 3 minutes on the site.
Videos Encourage Social Shares
92% of consumers share videos with others if they find them useful and engaging. By insurance videos that people would love to watch and share, you can increase your site’s online traffic and get more leads.
Videos Provide Answers People Want
People like videos more than texts, as they deliver information in an easily understandable manner. Videos convey messages more effectively than what you want to say in writing.
