Hi, I’m Freddy
I help letting agents find tenants for their properties and boost their income through lead referral
Is property lettings still worth it?
Forty-seven – that’s when I stopped counting the number of letting agents you can find when you type “letting agents Coventry” on Google. At least forty-seven letting agencies vying for landlords’ attention.
Talk about competition!
And, with more and more student properties being built all around Coventry, students are spoiled for choice, making it even harder to secure tenants on a predictable, regular basis.
To make matters worst, the letting fee ban introduced in June 2019 has eaten away most profits, already made thin by the race to the bottom most agents have taken part in, in order to attract new clients.
That’s for the obvious part.
Now, let me talk about the less visible, mostly overlooked part…
You’re wasting opportunities to generate income on a daily basis
Yes, you read that right. You’re wasting opportunities to generate income on a daily basis. Why?
Well, think about it for a second – every time a prospective tenant makes an enquiry, it’s the result of your marketing effort, either directly or indirectly. And you’ve likely invested a good chunk of your resources for it. And yet, every time you turn them down (usually because you don’t have anything suitable for them), you’re leaving money on the table for another agent to pick up later. Free of charge.
That’s insane. It’s like being offered a winning raffle ticket and gifting it to your neighbour.
Here’s the hard, cold truth: for every property you’re struggling to let, there’s an agent out there who has suitable prospects for it. Likewise, for every prospect you can’t provide accommodation for, there’s an agent who’d be delighted to take them on as tenants.
How can I help you
My mission is to help you smash these revenue targets by allowing you to:
Rent your properties faster and more predictably.
No more anxious wait for the phone to ring and properties to fill up. I take the guesswork out of the equation.
Turn your enquiries into revenue generating machine.
All you have to do is to send me your enquiries, and wait for the money to roll in. It’s that Simple.
Spend more time growing
your business.
Finding the last few tenants for a property can be really stressful and time consuming. Get this time back and focus on in brining in more clients for your business.
How it works
Tenant finder service
You send me the details of the property with all the information I need to work on it efficiently.
Whenever possible, I like to visit the property and get a sense of the space. I would usually take a couple of extra photos and videos – This often comes handy when dealing with prospective tenants who can’t visit the property in person.
Crafting the perfect message
This is probably the task I spend the most time on – getting the message right makes finding a suitable tenant a whole lot easier. From an attention-grabbing headline to a carefully thought-out list of features and benefits, I make sure the advert not only attracts a maximum of potential tenants but also weeds out the ones that are not suitable. And get your approval on ad style and co
Advertise, advertise, advertise.
I’ve invested heavily on making sure my Ads get the best exposure possible. Still, there’s a lot more work I do behind the scenes to get them in front of the right people, but like any good chef, I won’t reveal the ingredients of my secret sauce. And get your approval on ad style and co
Collaborate as and when needed
No matter how good you are at finding tenants, you’ll always need a bit of help at one point or another. With that in mind, I’ve worked hard to build a network of local partners who can help me find suitable tenants when I can’t.
I deal with all the paperwork and hand over the tenant to you, ready to move in.
Lead referral service
You send me your lead via the lead form. You immediately receive an acknowledgement email from me with the lead's details, which you keep for your records (so that you can also double check later with them if I found them something)
I contact the leads as quick as I can and start working towards finding them a suitable accommodation.
Once I’ve found a suitable accommodation for them, you get paid a commission.
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Who is Freddy
I’m a veteran Lettings professional with more than 10 years ‘experience letting and managing HMOs and student properties.
My career highlights include setting up my own letting agency and turning it into a 6-figure income business in less than 3 years, to managing the Student Accommodation Department for a University’s Student Union.
I’ve also created the first Facebook group for accommodation in Coventry. It now boasts a 7.500 members and hundreds of monthly active users, and is used by dozens of letting agents.
Oh, and in case you were wondering, I’m a member of the Property Redress Scheme, hold a Client Money Protection and Professional Liability insurance, through my own registered company: FREDDY ENTERPRISES LTD. So you know you’re dealing with someone who means business, and who’s determined to uphold the highest standards at all times.
Why work with me
A dedicated & proactive partner
I get paid only if I deliver. So, you can be sure I’ll give it my heart and soul. Plus, unlike you, I don’t manage properties on behalf of property owners, so I can spend all my working hours scouting the web for suitable tenants or to find suitable properties for your leads.
From enquiry to booking in no time.
I’ve got everything covered to make the whole tenant onboarding process quick and easy, because sometimes, the speed of execution can be the difference between a successful let and a lead slipping through the net – so, if it means sending a tenancy agreement at 9pm, so be it.
Your rules, you stay in control
Want me to use your tenancy agreement? Or have a special request regarding the tenants you’re looking for? Or maybe you just want me to pass on the details and you take care of the rest? Just say it, I’ll make sure your requirements are met.
Stay informed, at all times
No wondering if I’m making progress on the property or the lead you sent through to me. From the get-go, I create a shared folder where you can check my activities, in real time. And this also means – no double bookings of rooms or property.
Featured Case
How I took Penny Black Accommodation from 0 to 100% occupancy rate in less than a month (off season)
Background:
When I took on this project on September 23rd, 2021, the building had been empty for a few months and the owners were desperately looking for someone to as many rooms let as possible. To understand the reasons behind this odd situation ( yes, a student accommodation building at the heart of Coventry City Centre, completely empty is odd) when need to go back a few months.
Earlier this year, the owners decided to apply for a change of use for the building – they would turn it into a set of posh bars and restaurants. So they thought: why bother with finding tenants. Realising that the project would take longer than expected, they suddenly had a change of heart and now wanted to let the rooms to students for this academic year and report their project to the following year.
We’re now mid July, and they decide to use the services of an agent based in Coventry, who was tasked to find at least of few suitable tenants for September.
Fast forward 2 months, and the building is still completely empty. And worst, we’re now in September and 90%, if not more, of students have already found their accommodation.
So, it’s in this context that they decided to call me, to see if I could at least get them a few tenants – they didn’t expect much, knowing that it was not an ideal period.
The work:
The first thing I did was to get the property back in presentable order. General cleaning, maintenance and a few improvement were needed if we were to get a chance to turn this around.
Then, I proceeded to getting to know the building well enough and took additional photos and videos of each rooms and communal areas.
Back on my desk, I crafted the perfect message for the advert, making sure to emphasis all the unique selling points of the building, and being descriptive enough to elicit as much interest as possible, but also to attract the most qualified leads.
The result:
Working my magic behind the scenes, I’ve managed to fill up the 14 rooms available within a month.
I leave it to you to imagine how the owners felt after such a performance…
frequently asked questions
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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Answer account setup can start within 3-5business days