When I bought my first few properties my biggest fear was marketing.

I had just spent a ton of money on a lot.

What if I can’t sell it?

Will I be stuck with it forever?

Perhaps you too are struggling with this anxiety.

Maybe it’s even keeping you from starting your real estate business.

Well, I can tell you that after selling almost 500 vacant land properties, this has never happened to me.

I have never been stuck with a property.

But I did make a lot of mistakes along the way.

Want to learn from them so you too can sell more properties?


In this course, you will get 31 stories of mistakes I made while selling land.

Each one ends with an action I took to improve my sales process and a lesson that you can apply to your own real estate business or sales.

The lessons I learned touch on a broad range of marketing and sales topics such as:

How I improved my email campaigns so that my emails were finally opened and read!

How I reduced the amount of time I spent on the phone without ignoring customers.

How I built trust so no one ever accused me of being a scam again.

The one, super basic thing I forgot on my website that cost me sales.

How a nuclear mishap changed the way I think about workflow.

The big problem with overselling.

What I learned about lead magnets and how to generate interest in my website and offerings.

Price vs value offers and how the difference can make or break a business.

The laws that can get you in trouble if you send out mass emails.

The benefits of using a database to automate key aspects of our business.

What goldfish have to do with marketing.

Who is Kevin Malarkey and why does he buy land?

The best place to find sunglasses (and leads).

The methods I used to introduce quality control so that errors in listing pages didn’t lose me sales.

The case of the missing river and why due diligence matters!

A quick look at possibly the worst website ever.

How one Facebook listing caused a panic.

The problem with too many email subscribers.

The inescapable law of skin in the game and what it means for owner financing.

What 19th-century architecture students have to do with sales copy.

How lead flow is like Christmas at the airport.

Can you manage what you can’t measure?

How trying to help customers got me in trouble with county officials.

The one old cliche about selling that is actually true.

The big problem I had with PayPal.


These stories are for anyone who wants to sell or market land, including:

Land investors
Real estate agents
Property owners

Whether you are a beginner or an expert looking to grow your sales, you should be able to learn at least ONE NEW THING that will help you:

Avoid mistakes

Optimize your business

Sell more properties

Create a lead magnet

Improve your emails

Reimagine how you handle phone calls

Rethink your marketing strategy

You just need to make ONE MORE SALE based on a piece of information you gained from this course in order to make your money back!

Why make the same mistakes that someone else did?

When you learn from others you can fast track your own process and start selling more properties fast.


Are you used to simply posting your properties or listings on the MLS?

Are you wondering why this isn’t working as well as it used to?

Times are changing and we all need to add a bit more OMPH to our sales strategy to move properties like we used to.

And this means branching out into:

Email marketing

YouTube and video content


Email marketing

Ebook creation

Blog writing

Database design

Metrics tracking

And more!

All of this is to say that I found I must be a full-on digital marketer as a land investor.

And I imagine the same is true for real estate agents.

Sadly, I didn’t come from a marketing background, so I had a steep learning curve.

I’m guessing this is the same for you.

And this is why I want to share my learnings with you – so you can have a solid base as you start to incorporate digital marketing techniques into your real estate business.

My aim is to impart the marketing techniques and theory I learned in an easy-to-digest way by sharing stories of mistakes and lessons I learned while selling properties in the real world.

This way, you can see the concepts put into practice before you try them!


Of course, no story can replace a real-life, flesh-and-blood guide when you get down to the messy business of actually selling real estate.

So, do you want personal help with your land sales?

Well, you’re in luck!

I have included a forum as an added bonus with your purchase of this product.

You can message me through each course module and I will try to respond within 24 hours.

If you have any questions about your own sales, you can also email me directly!

You also get a FREE 30-MINUTE CONSULTING CALL as part of your purchase.

So you have access to my direct knowledge FOR FREE.




But I should clarify – this is NOT a traditional course.

I want to be clear off the bat that this is not a roadmap to grow sales….

Rather, it is a series of 31 stories of mistakes I made while selling land, each one ending with an action I took to improve my sales process.

The stories are designed to get you thinking – some may cause you to take direct action, while others may not be relevant at all….

But either way, the goal is to share my experience, not tell you what to do.

I do know that there are a lot of courses out there that offer to help your business, and it probably feels scary to put a few hundred dollars down on a product that does not promise magic results.

This is why I’ve also included a forum option in this course as a BONUS.

I have also priced the course low enough that you only need to gain ONE extra sale based on the information I provide to get your money back.

And I’m going to share one of the 31 stories below, so you can preview it and determine whether the course is right for you.

Simply click on the podia link below to see the course content along with the previewable video to get a sense of whether my style, experience, and knowledge will be helpful for you.


In case you don’t know me, I’m Erika Benson, Co-founder of Gokce Capital LLC.

My business is all about buying and selling land – and in the last four years, I’ve sold almost 500 properties.

That’s over 100 properties a year.

So I’ve learned a lot about selling vacant land in particular.

But that also means I’ve made plenty of mistakes.

As I grew my business, I often turned to personal stories from other entrepreneurs, land investors, marketers, and real estate agents.

This is why I wanted to pay it forward and share some of my own stories and lessons learned.

My hope is that whether you are starting, growing, or perfecting your real estate business, the lessons in this course will help you tweak and optimize your sales machine.

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